The storytelling shift is here (and it's perfect timing for authors)

July Social Media Trend Report

Melissa here with your July Social Media Trend Report, and honestly? I'm practically buzzing with excitement about what I'm seeing this month. July is turning out to be one of those months where everything clicks into place, and the shifts happening right now are creating some incredible opportunities for authors who are paying attention.

Here's what I keep noticing everywhere I look: people are craving real, authentic storytelling. Not the polished, perfect stuff—the genuine, behind-the-scenes, "here's what's actually happening" kind of content. And as authors? This is literally our superpower.

So here's what we're diving into this month:

• Instagram's Stories-to-Reels thing that's quietly revolutionizing how content gets discovered (and it's working better than anyone expected)

• Substack's evolution from "just newsletters" to actual communities where readers stick around and engage

• The storytelling renaissance that's happening across every platform—and how to tap into it without feeling like you're performing

These aren't just trends to chase—they're genuine opportunities to connect with readers who actually want to hear from you, in ways that feel natural and sustainable.

Ready to see how this could completely change your approach to building your author platform?

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