The Austen Pathway
📲 Master Your Marketing
🎙️📲 Social Media Trend Report
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🎙️📲 Social Media Trend Report

Social Media, TikTok, and Building Sustainable Funnels

Hello friends!

It’s Melissa back with another quick Social Media Trend Report to keep you up to date on all things social media.

Here what we are talking about for this weeks social media trend report/

📱 Main Takeaways:

  1. Don't rely solely on social media platforms - you don't own them and they can disappear

  2. Email lists are still best for controlling the way you reach your audience

  • You own your list

  • Portable across platforms

  • Direct connection to audience

  1. Diversify your presence:

  • Pick at least 2 platforms you enjoy

  • Consider local/in-person events

  • Repurpose content across channels

  1. Know your funnel:

  • How do people find you?

  • What makes them follow?

  • What's their next step?

Do you have any social media questions you would like me to answer? Feel free to leave them in the comments.

Discussion about this podcast